Views: 428 Author: Site Editor Publish Time: 2022-06-10 Origin: Site
The beauty and cosmetics industry is huge globally, with an industry value of well over $500 billion. Among them, the global purchasing power of skin care products should not be underestimated. Nowadays, the click-through rate of beauty and makeup tutorials on various APPs and live broadcast software remains high. It is not uncommon for first-tier brands to promote their new and classic products in this way. Additionally, smaller brands are also thriving on these platforms, potentially taking a slice of the market. How to create unique cosmetic packaging for your beauty brand?
Cosmetic packaging can be divided into bottles, caps, bags, hoses, boxes, spray cans, ingot tubes, cosmetic pens, spray heads, outer boxes and other containers according to the packaging form. Cosmetics that we commonly use every day include aluminum bottle spray, aluminum bottle essential oil, vacuum lotion bottle and clear lip gloss tube, etc.
Symbols in cosmetic packaging design mainly refer to symbols such as brand, graphics, text, color, shape, etc., which are designed to convey product concepts or product information. These symbols not only have the meaning of indicating and representing things, but also have certain emotional and aesthetic meanings. The promotion of brand symbols has become an international trend. A brand is a symbol that enables consumers to clearly remember product features and reflect certain spiritual values. It mainly uses logos, standard characters and standard colors as design elements to form the image of enterprise products. Brand building is essentially a semiotic project, and the purpose of brand symbols is to express the value of the brand. Symbolic graphics are gradually being adopted in cosmetic packaging design. Some are used in the packaging of cosmetics to reflect the characteristics of the product. Some use some graphic symbols to indicate the main raw materials or ingredients of this cosmetic. There are also many instructions for use on unique cosmetic packaging that is expressed in graphics, which are more intuitive and clear with several coherent graphics.
The packaging form of cosmetics should consider comprehensive issues such as packaging function and aesthetics. What kind of containers should liquids, dosages, powders, etc. be stored in? Specific functional requirements lead to a commonality of cosmetic packaging formats, such as facial cleansers in tubes, lip gloss wand tubes, compact powders and eyeshadows in thin boxes, eyebrow pencils, eyeliners and lipliners in pencil, and cans of face and night cream.
Today, most consumers choose small brands that use natural ingredients in their cosmetics. When they shop for cosmetics, they look at the ingredients and the contents of the packaging. Brands that fail to incorporate sustainability into their raw materials and their packaging will be abandoned by the market and consumers. Those products and their packaging that focus on natural and environmental protection will win the market more and more, such as sustainable skincare packaging, biodegradable skincare packaging and recyclable cosmetic packaging. Beyaqi uses high-quality packaging that can be refilled or refilled in pouches in-store. Unique cosmetic packaging can make your brand easier to spread.
Top cosmetic brands invest heavily in the design of their cosmetic packaging year after year. Cosmetic packaging has a direct impact on consumers' shopping behavior.
The packaging of a product will influence the consumer's decision on how much budget to spend on the product. Because customers can increase their affordable prices through the perceived value of cosmetic packaging.
In addition, before consumers decide to buy the cosmetic, they are first attracted by the appearance of the cosmetic packaging box, and secondly, they determine whether consumers decide to buy by understanding its ingredients and efficacy. With this in mind, packaging design largely affects consumers' behavior in purchasing a product.
BEIYAQI has a professional design team, providing OEM and ODM services. Make cosmetic packaging design issues no longer bothering your brand. Sincerely look forward to cooperating with you.
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