Views: 645 Author: Site Editor Publish Time: 2022-06-04 Origin: Site
General cosmetics are mostly liquid, emulsion or paste, and do not have a distinct appearance. It is necessary to express its own characteristics through exquisite and unique packaging design. Therefore, cosmetics generally rely on packaging to sell well.
Both men and women are now looking for sophistication, and they use skin care products in the morning and evening. When buying skin care products, many people not only pay attention to the brand, but also pay attention to the packaging design of the skin care products. If the packaging design attracts the attention of consumers, it can also drive sales to a certain extent. For example, some personalized lip gloss tubes include keychain lip gloss tubes, lip gloss tubes with led light and mirror and lip gloss squeeze tubes with brush.
Due to the huge differences between consumers, cosmetic packaging must meet the aesthetic requirements of different consumers, so there are also differences in the requirements of cosmetic packaging.
People in different age groups perceive color differently. With the increase of age, people's love of color will change greatly. Research shows that as children grow into adults, their color preferences also change from warm to cool. Corresponding children's skin care product packaging colors generally use red, yellow, orange, green warm colors. And adult cosmetic packaging can break with tradition and use bold colors to keep up with trends.
Consumers of different genders have different emotions towards different colors. The same skin care products of the same brand are packaged in different colors due to different genders of consumers. For example, the outer packaging of a certain brand of men's moisturizing cream is black, while the outer packaging of the brand's women's moisturizing cream is relatively elegant white.
Low-carbon environmental protection has become the life philosophy of consumers. Environmental concerns are also integrated into the packaging of beauty products. Glass coating technology enables the development of new color systems using thermal paint technology. Its ecological advantages are based on zero solvents and very few VOCs involved in the entire decoration process. Nowadays, many consumers will pay attention to the safety and environmental performance of packaging materials. Some skin care product packaging with the main environmental protection concept on the market has won the attention of many consumers, such as reusable aluminum bottles, bamboo airless pump bottles, travel foam dispensers and refillable lip gloss tubes, etc.
In the personal care product industry, which relies heavily on labels and packaging for branding and marketing, consumers increasingly value the functional value of packaging and containers.
Digital printing technology will revolutionize the tube packaging and decoration industry. This contributes to a growing challenge facing cosmetic tube manufacturers. The trend in beauty brands is to downsize their cosmetics. Therefore, new direct-forming digital printing technologies should be welcomed. The combination of digital printing and existing plastic tubes enables low-cost small orders, faster time-to-market and virtually limitless graphic design freedom. Another new technology with clear advantages is in-mold labeling. Intricate graphics and 360-degree printing may find wider use. The technology offers hot stamping and cold stamping methods, as well as a four-color printing process, resulting in high-quality printed metal water bottles.
BEYAQI has 6 product research & development centers in China! All production adopts high quality raw materials provided by the world brand raw material suppliers, introduces the most advanced production equipment. Testing instruments, cosmetics production lines and quality inspection equipment, and strictly implementing the international quality system standards to ensure the leading level of product technology. We have more than 20 designers, each designer has rich design experience and will regularly release new products. Look forward to cooperating with you!
English