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How to Build a Successful Cosmetic Brand?

Views: 466     Author: Site Editor     Publish Time: 2022-05-28      Origin: Site

How to Build a Successful Cosmetic Brand?

High Quality Product

There are a wide variety of beauty products, mainly skin care (52%), hair care (13%), color cosmetics (10%), bath cleaning, oral care and fragrances. High-quality products and strong product development capabilities are the foundation. The team must continue to invest in research and development to develop more effective cosmetic ingredients, formulations and production methods.

Brand Marketing

When it comes to brand creation and brand marketing, the cosmetics industry needs to invest a lot of resources. Cost of sales is the most significant expense for almost all cosmetic companies, often as high as 30% or more of revenue. But in today's era of information explosion, the propaganda model of many consumer products has changed from a simple propaganda effect to a propaganda effect + ingredients.

Material of Cosmetic Packaging

In modern society, cosmetics are more of a fashionable consumer product. Cosmetic packaging needs to be both protective, functional and decorative.

The materials for packaging cosmetics include plastic, glass, metal, etc. There are many kinds of materials for making cosmetic packaging containers, such as various types of plastics, glass materials, metals, etc., of which plastics are the most used. The glass packaging material has good barrier properties to the smell of gas and moisture, and the appearance is beautiful and easy to shape. Standard glass bottles of cosmetics mainly include skin care products, perfumes, essential oils, nail polishes, etc. The capacity requirements of these are less than 200ML.

Usually used for thick-walled cream bottles, bottle caps, bottle stoppers, gaskets, pump heads and dust covers for cosmetic containers are injection-molded. Others, such as lotion bottles and washing bottles with thin container walls, are blowing bottles. Common cosmetic containers in the market include plastic trigger spray bottles, airless pump spray bottles, and plastic cosmetic jars with lids, etc.

The application range of materials is not limited to glass bottles and plastic bottles. The application of new materials has also become a way for the cosmetics industry to launch new products and improve existing ones.

In terms of the functionality of new cosmetic packaging materials, fresh-keeping packaging materials are becoming more and more popular. Such packaging materials can extend the shelf life of the cosmetic itself, and reduce the preservatives in the product that are harmful to the human body through the preservation performance of the packaging. Cosmetics, detergents and other products generally have a long service life. During repeated use, bacteria often grow on the surface of the container, which affects the health of the user. Antibacterial plastic containers have the characteristics of long antibacterial time, antibacterial effect and good antibacterial spectrum, and can be widely used in the packaging of cosmetics, detergents and medicines.

Cosmetic packaging materials are also increasingly diversified. Many well-known brands of shower gels, skin care products, and cleaning products are the first to use PET packaging containers.

In recent years, the packaging bottle material of bath products on the market has changed from the hard plastic texture in the past, and chose a more humanized soft and hard plastic packaging.

In addition, environmentally friendly cosmetic packaging materials are increasingly sought after by young people. Manufacturers of cosmetic packaging materials are more and more inclined to design products that are environmentally friendly, such as reusable makeup containers, biodegradable cosmetic tubes, sustainable beauty packaging boxes.

Appearance Design of Cosmetic Packaging

The nobility of cosmetics is primarily reflected in its gorgeous outer packaging decoration design. The appearance design of high-end cosmetic packaging in the international market is rapidly updated. It not only pursues artistry, but also conforms to visualization.

In the packaging and printing of cosmetics, the application of hot stamping, partial UV glazing, screen printing, frosting and other processes can not only improve the grade of the product, but also play an anti-counterfeiting effect.

Beyaqi specializes in all kinds of cosmetic pumps, cosmetic bottles/jars, plastic triggers and cosmetic packaging, etc. Most plastic bottles offer a variety of closure options for different product applications. Beyaqi has 6 product R&D centers in China. A professional and mature R&D team can provide you with personalized product packaging design.